This includes a detailed brand strategy for your new or previously existing brand provided in the form of a Brand Debrief, a Brand Strategy Debrief, and a Brand Strategy Swipe File containing strategy information for the following brand image qualities:
 
An inspiring and relatable Brand Mission
A clear and unique Brand Voice
An effectively cultivated Brand Vibe

Here's how the process works...
 
The Brand Brief (40 mins - 1 Hour) will be handled over Zoom. We will get acquainted and you can fill me in on your brand as well as your goals and desires for your brand image strategy. I'll ask questions to aid in keeping this process brief so we can dig in and get started brainstorming and ideating with the remainder of the call.
Then I'll dive, expanding what we've discussed into the full brand strategy on my own in the studio. Including designing a swipe file containing something similar to what you'll see in the product preview images. You'll get three rounds of proofing and adjustments that'll be handled over email.
Once proofing is taken care of we'll schedule your Brand Strategy Debrief (also over Zoom) where I'll pitch your new and improved brand image strategy to you and provide access to your deliverable files. This step is optional, as I can also just email your deliverables to you upon final proof approval. But some clients like to have that clear and coherent recap to really anchor the new brand image strategy in their minds before trying to introduce it to their audience or integrate it into their branding.

Before placing your order...
 
Schedule your Brand Brief and make sure that the Brand Image Strategy design item is in your cart before you checkout.
 
Additionally, any and all clients must read the terms and conditions that relate to the service they would like before placing their order. Please take the time to do so now, as they will act as the contract for your order and are legally binding.
 
THE PROOFING PROCESS

Before your Debriefing (or before I can send your deliverables), you will receive a series of three digital proofs through email. You MUST review these proofs thoroughly and approve them before you will receive your final deliverables. This ensures that all graphics and information present are correct and helps to avoid unnecessary reprints.

DELIVERABLES

Once your final proof has been approved I will send your deliverables through email. Deliverables will take the form of a PDF swipe file that breaks down the brand strategy that we've developed. This can act as a quick guide for you to reference while you're integrating these values into your brand and branded materials. If you approve your proof and the deliverables have mistakes or design/branding issues, any and all resulting adjustments will be charged accordingly.