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Concepts are good when you are still in the earlier brainstorming stage and need help refining your design choices (Fresh Ideas).
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Custom Art is good when you already have a crystal clear vision of what you want to see in the final graphic (Established Ideas).
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Concepts are meant to be rough drafts, and as such will not be perfect. Proofing is not included with concept orders.
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Custom Art is perfected and adjusted utilizing Adobe to ensure quality and customer satisfaction. Three rounds of proofing.
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Concepts are several different unique variations based loosely on the information provided in the briefing.
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Custom Art is more like your favorite of those concepts polished up and perfected then translated to fit your specific needs.
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Concepts are generated as squares that can be discussed, compared, and focus-tested to help establish and refine your idea.
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Custom Art will be generated at your preferred aspect ratio and resolution and is already considered a print or web-ready file.
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Concepts are usually portraits or close-up shots focusing mainly on general details to create unique variations of an idea.
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Custom Art can be portrait or full-body, close-up or wide-angle, allowing you variations of an already established design.
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Concepts are not as refined or boxed in, meaning they have simpler prompt crafting and are more affordable as a result.
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Custom Art will require more refined prompt crafting and image editing to get your vision just right and costs more as a result.
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With Concepts, you can order up to ten different variations at once because they don't take nearly as long and can be unique.
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With Custom Art, you can only order up to five characters at a time because they take a little longer and more effort to perfect.